ADVISORY BOARD The BDIA Dental Showcase Advisory Board is made up of key figures in dentistry. The Board helps to guide the show, ensuring that it is always reflecting the wants and needs of the trade and profession, allowing dentistry to succeed together.
Guys Hospital Dental School 1989. Worked in mixed general dental practice and then fully private practice since 1993. Acquired small two surgery private practice in St Johns Wood, London February 1993. Established as SmileMore Dental Care and principal until present day. Family dental practice with a large cosmetic “niche”. One of first ten practices to acquire an itero scanner in the UK. CEREC and ITERO user in a fully digital practice. Joined Dentex as a partner in March 2018. Longstanding commitment to post-graduate education. Attendee of first Aesthetic Continuum in Europe and the UK.
Invisalign, 6 months smiles, IAS accredited
CEREC ortho trainer
Board member of the BACD for 9 years
Current President of the BACD
Amit Patel BDS MSc MClinDent FDS RCSEd MRD RCSEng
Specialist in Periodontics & Implant Dentist
Amit is the principal specialist and director at Birmingham Dental Specialists in Birmingham. His special interests are dental implants, regenerative and aesthetic Periodontics.
Amit graduated from the University of Liverpool and completed a 4 year specialist training programme in Periodontics at Guy’s, King’s & St Thomas’ Dental Institute. Amit was an Associate Specialist in Periodontics at the Birmingham Dental School for 10 years and is still an Honorary Clinical Lecturer at the University of Birmingham School of Dentistry. Amit has published articles in the field of periodontics and implant dentistry and chapters to books. He has taught at undergraduate and postgraduate level, including lecturing to dental practitioners both in the UK and internationally. Amit is also on the committee of the Association of Dental Implantology and the President Elect.
Senior Expert Marketing Manager - CH Oral Health - GBI
Andrei Gutierrez is a Senior Expert Marketing Manager for Oral Health in GSK. He has over 8 years of marketing experience in the FMCG sector in blue chip companies across personal care and infant nutrition. In GSK, Andrei has successfully performed global and local market responsibilities focused on building strong relationships with dental healthcare professionals, leading GSK to win recently the “Outstanding Business of the year” in the Dental Industry Awards 2020
Director & Co-owner
Frank Taylor & Associates
Chris Strevens is a director and co-owner of a number of companies including Frank Taylor & Associates, which is the UK’s leading independent dental practice valuers and sales agents. He is committed to the development of the FTA group of companies, FTA Finance, FTA Financial & Wealth Management, FTA Law and FTA Recruitment as they are the leading provider of business services to the dental profession.
Chris set up a dental unit for a bank & has assisted other banks entering the dental market. He is a recognised expert in dental valuation, practice finance and has a wealth of experience & also writes articles and presented at many lectures UK wide on a range of topics from finance to sales. He is a trustee for a local charity Alternatives that deals with pregnancy related issues & also a South African charity, LIV Village for orphaned & vulnerable children providing homes & education.
British Dental Industry Association
With over 35 years’ insight into the trade association environment, Edmund has a wealth of experience working with organisation members, government, regulators and stakeholders. Having been involved in commercial, advocacy, technical and regulatory, communications and marketing roles he has a deep understanding of the issues that industry bodies need to address on behalf of their members and how to get results.
Responsible for establishing the industry’s award-winning initiative tackling counterfeit and non-compliant dental equipment, introducing the Association’s Policy & Public Affairs Roadmaps and Policy Manifestos, and leading industry discussions on the development and implementation of the UK’s new post-Brexit regulatory regime, Edmund is in an ideal position to ensure that the dental industry’s voice is heard in changing and challenging times.
He also sits on a number of industry and medical devices committees and groups and is the current Chairman of the UK MedTech Forum, and Vice Chair of the Life Sciences National Registration Council.
Sales & Marketing
British Society of Dental Hygiene & Therapy
Fay Higgin is the Sales & Marketing Executive for the British Society of Dental Hygiene & Therapy. The BSDHT represent over 3,000 dental hygienist and dental therapist members throughout the UK. Fay’s job involves being the conduit between dental product/service companies and the membership in respect of marketing but also works with the Society’s Regional Groups and trade events.
Henry Schein Dental UK
Jane MacRae is the Marketing Manager for Henry Schein Dental UK.
Director/Country Manager UK, Ireland and South Africa
John started his dental career in 1984 working within the Baxter Dental organisation for Orthomax, a speciality business selling 3M Orthodontic products, Laboratory and Occlusion specialities and maxillo facial solutions spending 10 years in a customer service and field sales role. In 1994 he moved to his first tenure at GC UK in the very early stages of the business in the UK during which GC launched several leading restoratives such as Fuji IX and Fuji PLUS. The majority of his career was spent in sales and product development with Optident from 1997 to 2016 , before changing direction to an equipment role within the Henry Schein organisation. In 2019 he moved to the MD role for GCUK to further develop their product range of operatory and laboratory products . His areas of responsibility within GC are UK, ROI and South Africa.
John has a real passion for materials , solutions and customer satisfaction. He is married with three boys and lives in Yorkshire.
Global Brand Manager
Katelin is currently a Global Brand Manager at Unilever, where she has been for the last 4 years. Katelin focuses on the professional marketing activations for a toothpaste brand called Zendium. Previously Katelin worked in a healthcare advertising agency working with pharmaceutical companies within a range of therapy areas including rheumatoid arthritis, coronary pulmonary disease and injectable dermal fillers. Katelin enjoys helping to translate complex science into understandable communications.
Philips Oral Healthcare
Laura McClune is currently one of the Professional Educator team at Philips Oral Healthcare. Laura qualified as a dental hygienist from King’s College in 2005 and since qualification has an outstanding amount of clinical experience as a DCP including undertaking an MSc In Advanced and Specialist Healthcare, Kent University. Laura is also past chair of the South Eastern region of the British Society of Dental Hygiene and Therapy.
Corporate and Orthodontic Manager
It is difficult for me to believe that I have been intimately involved with the dental profession for over 40 years.
I spent the first 5 years as a dental technician in Birmingham, I must say I enjoyed being on the tools and to have the ability to learn the basics of dental mechanics.
I then joined Claudius Ashas a sales representative where I spent 8 years learning the basic aspects of the dental trade from some very experienced kind colleagues.
I moved to Dentsply where I spent 21 happy years working for a very professional company that was focused on the best interests of the dental profession generally, I started as a salesman and was subsequently promoted to professional accounts manager (corporate). This provided me with an opportunity to understand the widest aspects of both the practice of dentistry and the way the dental industry supported the whole dental profession.
I then spent 4 years working at Dental Directory in Witham.
I then moved to my latest employment as Corporate and Orthodontic Manager at Wright’s Cottrell, this great opportunity has allowed me to develop my management skills and to harness a more strategic approach to sales generally. This appointment has stimulated me greatly and it is a pleasure to work for such a forward looking company.
Pam Swain MBA LCGI FIAM FCMI
British Association of Dental Nurses
Following a gap year studying German whilst selling newspapers outside Vienna’s Wien Mitte railway station and working as an au pair and English tutor in Vienna, and a brief spell at the Home Office Research Unit in the late 70s, Pam Swain brushed up her French in Brussels in the personnel and marketing departments of Hilton International’s European area office, before working at NATO in a number of posts, ranging from Electronic Warfare to Crisis Management, Exercise & Training.
In the late 80s, she moved to Bermuda to work in the Bank of Bermuda’s Investment Department, where she completed three quarters of her American Institute of Banking Diploma and several business management courses at the Bermuda College before moving on. During this time, she trained as a hotline counsellor with the Bermuda Rape Crisis Centre and manned the phone hotline once a week.
Some 15 years after her first gap year, Pam took another – spending 12 months in Boston, Massachusetts studying holistic therapy at the Massage Institute of New England and obtaining the American Massage Therapy Association certification.
Pam returned to her home town of Fleetwood in 1991 and began working for BADN (then ABDSA) in 1992. As well as being BADN’s Chief Executive, Pam is Editor of the “British Dental Nurses’ Journal”, and in 1998 obtained the BDTA’s Introduction to Dentistry Certificate. Pam is a regular columnist in “The Probe”, wrote a column for the original “Dental Practice” for many years and contributed regularly to the “Dental Tribune” and “Preventive Dentistry”, as well as several other dental publications, and was on the editorial board of the revived “Dental Practice”. Pam is also responsible for the organisation and management of all BADN events, including the annual National Dental Nursing Conference.
Pam was awarded the City & Guilds Licentiate in Management in 2005 and a Masters in Business Administration in 2007. She is a Fellow of the Institute of Association Management and a Fellow of the Chartered Management Institute.
Having been a member of SI Fleetwood until it closed in 2004, Pam is now an active member of Blackpool & District Soroptimist International. She was President of SI Blackpool 2012-2014, during which time one of her Presidential charities was Bridge2Aid. One ad hoc project was the provision of filled backpacks for the Mary’s Meals Backpack Project – Pam persuaded a number of dental companies to provide children’s toothbrushes and toothpaste for inclusion in SI Blackpool’s backpacks. She is currently SI Blackpool’s Honorary Secretary.
Pam was awarded the Outstanding Achievement Award 2012 at The Dental Awards; and the Outstanding Contribution to Dental Nursing 2012 Award. She completed 25 years with the Association in August 2017.
Rachel Derby BDS, MSc(Endo)
Chair of Trade and Sponsorship
British Association of Private Dentistry
Rachel graduated from the University of Manchester in 2010 where she was awarded the Undergraduate Student of the Year medal. Since graduating she has attended numerous courses and conferences in the
UK, Europe and America developing a passion for aesthetic and restorative dentistry. Rachel currently works in private practice on the South Coast of England. Rachel is a member of the British Association of Private Dentistry and is serving as Chair of Trade and Sponsorship.
Head of Dental Professional
Philips Oral Healthcare
Richard Grieveson is the head of Dental Professional department at Philips Oral Healthcare. Richard brings a decade of commercial experience to Philips and in his five years with the company has successfully partnered Philips with dental corporates and retailers. He leads his team of 15 to deliver high quality professional education and works with practices nationwide to support their business needs.
Tif Qureshi BDS
Tif Qureshi qualified from Kings College London in 1992. He is one of the Past Presidents of the British Academy of Cosmetic Dentistry, and sits on the Exco of the British Association of Private Dentistry
He is a clinical director of IAS Academy, an International faculty that provides mentored education for general dentists on a pathway from appropriate simple to comprehensive restoratively focused orthodontics. Tif has an interest in restoratively focused orthodontics and truly minimally invasive restorative dentistry. He has committed his life’s work to empowering dentists to provide important alternative techniques – to offer a wide variety of treatments to many more patients, and not violating the fundamental precepts of orthodontics. Tif also pioneered the concept of Alignment Bleaching, Bonding and Progressive Smile Design. He is also an experienced teacher in the Dahl concept to assist in minimally invasive, patient-centred dentistry. Tif lectures extensively internationally and has had many articles published on all these subjects.
Dental Marketing Manager
This year will mark 22 years in dental industry for me. I started my career as a dental nurse in 1999 in my local dental practice, qualifying in 2001. I still, to this day, hold my GDC registration and keep up to date with all my CPD.
My career then took me to work for 3M as a sales representative implementing some of the well-known products such as Relyx Unicem, Impregum Penta and Filtek Supreme into the marketplace.
I then took a break from dental to work for Ernest and Julio Gallo selling wine which I thoroughly enjoyed! Dentistry is such a huge part of my life and something I hold a personal love for so I came back in 2008 to work for Dentsply. I worked as a product specialist there across all ranges for 2 years. In
2010 I made the move into DD to start my career in retail and enjoyed 6 years before I had my first daughter, who is now 6. I came back from my maternity leave and decided I wanted a new challenge so made the move to Trycare to work for Phil and the team there and enjoyed 2 years adding to my skills around speciality ranges including surgical.
In 2016 I was welcomed back to DD to implement a new range of products into their portfolio whilst working on many other projects within the business. In 2018, I had my second daughter.
Now, many years on I have moved into the marketing team as the Marketing Manager for dental to bring my different areas of skill set into the team, including sales experience, dental knowledge and customer insight.
SDI Dental Innovations Ltd
Sales Manager – Europe for SDI, Director SDI Dental Innovations Ltd and Council Member of BDIA. Over 40 years’ experience in the Dental Industry in a variety of sales and marketing roles. Fellow of the Chartered Institute of Marketing and Member of the Institute of Directors.
I started my career in Dentistry as a sales representative after graduating from Queen Elizabeth College, London University with a degree in Physiology & Biochemistry. I was Product Manager for Nobelpharma and helped launch the Branemark Implant System to the UK. In 1992 I became Managing Director of Austenal, a manufacturer of prosthetic teeth and specialist wholesaler of clinical restorative products.
I am keen to encourage more people to get involved with the BDIA, an Association whose members are passionate about dentistry because this helps us drive innovation in today’s fast changing environment.
Association of Dental Administrators and Managers (ADAM)
Lisa is involved in all aspects of the practice, including, marketing, compliance, quality standards, accounting and business development.
Lisa was awarded Practice Manager of the Year 2015 by The Association of Dental Administrators and Managers and was very proud to also win Practice Manager of the year 2016 at the prestigious Dental Awards, and lead her Practice to win Best practice UK, Best Patient Care UK and Best team UK amongst many more.
Lisa has gained a wealth of knowledge and experience over her last 23 years as a practice manager and is now supporting other practice managers in her role as President of The Association of Administrators and Managers, who have members throughout the UK and speaking at a wide range of Dental Shows and Events and covers a wide range of topics including, Leadership, Team Building, Complaint handling, Marketing, Customer Service and patient journey training.
In addition to also running her own Dental Consultancy, helping other practices succeed and grow, Lisa is also a Judge for the prestigious Dentistry Awards and The Dental Awards, judging varied categories.
Dental Technologists Association
Society of British Dental Nurses
Fiona Ellwood BEM Registered Dental Nurse M.Ed L.M, MSc PG Cert Public Health, PG Cert Mentoring in Dentistry BA (Hons) Education studies, Post Graduate Certification Ed (PGCE) (Hon) FFGDP (UK), FIAM, FDTF (RCS Ed), FSET Doctoral Student Trustee of Dentaid-Vice Chair
Fiona is a member of the Executive Board and elected President 2019-22 of Society of British Dental Nurses. Leading on Education Governance & Quality Assurance and Public Health matters. She is the Immediate Past Chair of The National Oral Health Group and is a key opinion leader and an advisor. She writes prolifically for a number of journals and is an editor for Dental Nursing Journal and BDJ Teams. Fiona has been a dental nurse for 38yrs and speaks nationally and internally on related topics. She is very proud to have been involved in the SDCEP research throughout the pandemic.
Fiona is a trained and practicing mentor and Mental Health First Aider who has studied and been successful at Master’s level and is a PhD student. She is a subject expert at Bangor University and holds 2 External Examiner posts. Fiona is a member of the Human Factors Board and proud to have been part of the SDCEP research during the pandemic. She currently one of the leading members on the 4 Nation Mental Health initiative with key stakeholders and other DCP professional groups.
She was appointed to the Education Advisors Board RCS Edinburgh and Until recently she was the (Hon) vice President of BSDHT.
In June 2019 Fiona was awarded the British Empire Medal in the Queen’s Birthday Honours for her contribution to dentistry. Finally, on the 12th March 2021, Fiona was very proud to announce the launch of the International Federation of Dental Assistants & Nurses which she has been an instrumental part of the evolution.