Matt Turner

Matt Turner is a highly respected leader in the dental industry, bringing more than 35 years of commercial, operational, and strategic experience across major dental manufacturers, service organisations, and international business units. In January 2026, Matt joined Dental Directory as the UK Engineering & Solutions Director, where he oversees UK Dental Engineering Services, UK Equipment Sales, and the UK Practice Solutions capability. His remit brings together essential teams that collectively shape how Dental Directory supports practices across the UK, strengthens its technical excellence, and delivers an industry‑leading customer experience.

Matt began his career with Wrights, where he built a strong foundation in dental sales and customer engagement. His commercial expertise and deep understanding of clinical workflows later led him to Dentsply Sirona, where he served in a variety of senior leadership roles. Over his tenure, Matt became well known for his ability to translate complex manufacturer innovation into practical, value‑driven solutions for practices, dental groups, and DSOs.

He went on to join A‑dec, one of the world’s most respected dental manufacturers, where he progressed through increasingly senior responsibilities across both UK and international business units. His impact culminated in his appointment as General Manager for the UK and Ireland. In this role, Matt led organisational transformation, strengthened operational performance, elevated customer support standards, and delivered sustained commercial growth. His tenure at A‑dec solidified his reputation as a leader who blends strategic clarity with hands‑on partnership, empowering teams while developing long‑term relationships with clinicians, distributors, and industry partners.

Alongside his executive career, Matt serves as the President of the British Dental Industry Association (BDIA), where he champions higher standards across the sector, advocates for strong professional collaboration, and supports initiatives that enhance safety, quality, and innovation within UK dentistry. His influence extends across the industry, and he is widely regarded for his balanced leadership style, integrity, and commitment to elevating the profession.

At Dental Directory, Matt brings his unique blend of operational expertise, commercial acumen, and industry leadership to strengthen service consistency, enhance capability, and accelerate the continued growth of UK engineering and solutions functions. Working across multidisciplinary teams, he plays a central role in shaping the company's technical strategy, elevating customer experience, and supporting practices with high‑quality equipment, engineering support, and practice development solutions.

Known for his approachable leadership style and deep respect for the people he works with, Matt leads with the belief that great service is delivered through empowered teams, strong partnerships, and genuine alignment with customer needs.