Maximise your brand's exposure

Exhibiting at BDIA Dental Showcase is the most effective way of maximising your organisation’s exposure to the dental industry. Booking a stand space is just the beginning of the journey. As an exhibitor, you will benefit from an extensive and vibrant industry-wide marketing campaign.

Whether you are an established market leader, or a new brand trying to gain a foothold in the market, there is no better place to get your products in front of a high-quality dental audience.


2019 highlights:

Key reasons to exhibit

  • High-quality attendees – 65.5% of BDIA Dental Showcase attendees were practice owners or directors – an increase on the previous show.

  • A growing audience - at our last London show, there were 9,504 audited attendees. In 2020, over 10,000 dental professionals are expected.

  • The industry’s show – organised by the BDIA since the 1920s, BDIA Dental Showcase is well-established as the premier trade show in dentistry.

  • For the whole dental team - from principal dentist to receptionist, hygienist to lab technician, Showcase is relevant for every dental professional.

  • A true trade show - the number one driver for attendees coming to the show is to discover and purchase new products and equipment. 
Top 5 reasons your customers register

  • To purchase - BDIA Dental Showcase is the premier trade show for the industry, and a key fixture in practice owners' buying cycles

  • To find suppliers - visitors to the show look to meet new long-term suppliers, as well as meet with their existing partners

  • Promotions - Showcase is known for its wide range of show-only offers and promotions, attracting decision-makers from all over the UK

  • To maximise networking opportunities - visitors can discuss their challenges with colleagues and discover new products and solutions to help solve their query
  • To attend conference/workshop sessions - the conference programme pulls in industry professionals and features staggered breaks to allow you to benefit from their presence
of exhibitors said the show was important to their business
of exhibitors would recommend the show to a colleague or friend
of visitors have responsibility/influence over the purchase of goods/services
of exhibitors made a sale at or because of BDIA Dental Showcase
of exhibitors met the objectives they set out for the show
of visitors would recommend the show to a colleague or friend


BDIA Dental Showcase is the largest show of its kind and attracts dental professionals from all over the UK



  • Dedicated event website: optimise your exhibitor profile by uploading videos, products and press releases 
  • Targeted emails to the sector: enjoy brand and product promotion in targeted emails and e-newsletters to our full database

  • A suite of tailored media assets: promote
    your presence at the show through branded tiles, adverts and emails
  • Social media coverage: gain exposure through exhibitor announcements and news shared on our highly-engaged Twitter and LinkedIn profiles

    and much more! 


David Hussey

Sales Director


0207 501 6763