Tricks of the Trade

Businesses need equipment to manage the day-to-day workflow, from computers to printers, stationary to phones. Many will have weekly or monthly deliveries to stock up on all the small yet important things they need. A dental practice is no exception – a high number of small supplies, capital equipment and consumables are needed every day.

Equipment and supplies can be purchased online and in-person, but a trade show remains a stalwart for dental practitioners looking for something new. For the long-lasting growth and effectiveness of the industry, practitioners should engage with dental trade shows so that both sides can reap the benefits of this professional conversation, leading to enhanced patient care.

A trade show tailored to you

For dental practitioners, the available selection of the latest equipment and technologies to buy is expansive. How can you narrow your choices down to one? Dental trade shows are ideal for providing exposure to innovation, allowing attendees to explore and experiment with the latest in dental equipment. This can help you weigh decisions, such as choosing between a tried and tested product or an exciting new breakthrough. In this competitive environment, exhibitors can better demonstrate the benefits of their product, giving you a superior understanding of its effectiveness compared to reading an advert or seeing it online.

Another advantage is the communication you can have with the exhibitors and developers. As effective dental technologies meet the challenges that practitioners face and lead to more favourable outcomes for patients, it makes sense that the designers would want to hear from you on the problems you are facing. These could be daily tasks that need streamlining or even a treatment case that posed a unique challenge. By discussing these situations with the exhibitors, you can help fill gaps in their research methodology and refine product ideas. For the exhibitors, attending a conference and being surrounded by potentially hundreds of dental professionals supports an environment that is dedicated to finding solutions to clinical challenges – it is mutually beneficial.

Practice promotion

To grow, businesses need promotion, and dentistry is no different. A busy practice allows you to perform to your best ability and cultivate a reliable patient base with which you have a strong working relationship.[i] Trade shows are the epicentre of dental promotion, highlighting the wealth of ways you can market to patients. Extending the reach of the practice can be achieved through social media promotion, advertisements and positive word of mouth. Offering a greater variety in treatments also helps and these can be detailed to patients through posters and brochures. You will be able to decorate the waiting room with handouts, posters and even videotapes (for those with a monitor) of the latest technologies and treatments that you can offer – this can increase patient understanding and enhances the appeal of the practice.[ii]

Supplier change

A smooth supply chain supports the continuation of quality service for a dental practice, so changing suppliers for a particular product can be a difficult choice to make. There are many reasons why you may want to change, such as dissatisfaction with the existing product, cost and poor service or technical support. The environment is another factor – dentistry has an obligation to reassess current practice and reduce the carbon footprint of its services.[iii] A study found that 10 of 12 dental practices were using single-use plastics, creating a notable carbon footprint.iii However, when informed of this, several of the practices reduced their plastics and boosted their sustainability, emphasising the ease in changing suppliers and the importance of adjusting to a greener workflow. As dentistry pushes towards sustainability, engaging with trade shows can spotlight the products and services that can meet your clinical demands whilst helping the environment.

Have a browse

To find the solutions that will most benefit you and your practice, attend BDIA Dental Showcase 2025 and discover the limitless potential of its unparalleled exhibition. Hosting an eclectic array of over 250 manufacturers, suppliers, and some of the dental industry’s most influential players, the event is the largest and longest standing congregation of exhibitors in the calendar. With the help of experts, you can find the solutions that will streamline your workflow and enhance your treatments, leading to superior patient outcomes. At BDIA Dental Showcase you can expect innovation and inspiration.

When it comes to dental products, being spoilt for choice is no bad thing. By engaging with trade shows, you can better identify the products you need and how to promote them, all whilst supporting the suppliers and manufacturers of the dental industry in how they can meet the next challenge for practitioners.

 

 

BDIA Dental Showcase 2025

14th-15th March

ExCeL London

dentalshowcase.com

Register your interest for 2025 at https://dentalshowcase.com/register-interest