Building successful and sustainable careers in cosmetic dentistry

E K COMMUNICATIONS LTD

The BACD Aesthetic Theatre was massive success at this year’s BDIA Dental Showcase. An eclectic arrangement of speakers took to the stage to discuss a broad range of topics, share personal experiences and inspire colleagues to continue elevating their own standards in dentistry. Attendees had the chance to engage with the speakers and their peers, igniting discussion and enriching the learning opportunities for all.

From a clinical perspective, the programme explored everything from digital chairside workflows to full mouth rehabilitation, orthodontics, ceramic veneers and so much more. Visitors heard about the innovative new technologies available designed to streamline various treatment processes and elevate both aesthetic and functional outcomes for patients. The FP1 approach was also covered in detail, with BACD Vice President, Dr Christopher Leech, providing practical insights into how to maximise success with these full arch implant cases.

BACD President, Dr Sam Jethwa, took attendees on a step-by-step journey through the workflow for ultra-thin ceramic veneers. The importance of minimally invasive dentistry was a theme throughout the Theatre over the two days, underscoring the ethical and conservative approach to cosmetic dentistry promoted by the BACD in all that it does. Sam emphasised this within the context of facially-driven treatment planning and design, showcasing some exceptional cases by way of example.

Another well-attended lecture was one presented by Dr Richard Coates and Dr Neil Gerrard, both Accredited members of the BACD. They brought their high-flying energy for a session entitled “Just ‘Jack-em-open’ ”, which enthusiastically discussed managing malocclusions and the temporomandibular joint (TMJ) to predictably increase the occlusal vertical dimension (OVD). After introducing the basic principles of the TMJ, the talk debated such topics as whether deprogramming cases or using the Dahl Concept offered the best results, and when dentists should intervene with tooth wear and how best to monitor it.

Although clinical skill and confidence is crucial for success in cosmetic dentistry, there are other aspects that dentists in the field teams must consider. For instance, Dr Simran Bains and Dr Shivam Kotecha talked about career development with respect to building a portfolio and applying to awards that recognise skill and dedication. The underlying messages from both were encouraging dentists, especially those early in their careers, to focus on what makes them stand out in a competitive market. The need for self-reflection and investment were also touched upon, empowering professionals to take their careers into their own hands.

Of a similar tone was Dr Simon Chard’s session, which focused on mindset and building resilience in order to proactively yet sustainably achieve growth. Sharing his own very personal story, Simon encouraged peers to find a healthy balance of stress and enjoyment in their work, offering some self-designed acronyms to outline a framework for achieving fulfilment and happiness, body and mind. He concludes with useful guidance regarding exercise and other daily practises that anyone can incorporate within their routines to improve their mental wellness.

Attendee, Malu Naik, commented about Simon’s session:

“Very interesting and informative session. There were lots of incentives about practical ways to live better, with ideas nicely broken down, step-by-step. Everything was also supported with evidence.”

These were just some of the many unmissable lectures in the BACD Aesthetic theatre at BDIA Dental Showcase 2025. Attendees took home an array of new skills and knowledge, with many also inspired to approach their career development with renewed enthusiasm and mental resilience.

The BACD team were available throughout the event for anyone looking to find out more about what joining the community could afford them. With hundreds of like-minded professionals already part of the network, the BACD champions the sharing of information and experience. There are also a plethora of membership benefits ranging from CPD events to trade discounts, global affiliations with offer cosmetic dental groups, and the exceptional BACD Annual Conference – which will this year be held in Manchester.

Thank you to all the speakers and organising team members who help make the BACD Aesthetic Theatre such a success once again this year. If anyone would like to know more about the BACD, or is interested in joining, please contact us today.