1 in 2 people have some form of gum disease, with most not brushing twice a day. Bluetooth connectivity and AI technology isn’t making this any better. The best oral care comes from doing the basics right, starting by brushing twice a day for 2 minutes with a good fluoride toothpaste. It’s not rocket science, but it is really important, and we’re all guilty of neglecting our oral care sometimes. By making the process simple and the products beautiful, we help make healthy habits that last