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The Business of Belonging: Lessons in Brand, Culture, and Care

14 Mar 2026
BDIA Main Stage, in partnership with Dental Update

Brand, Culture, and Care

Belonging is a powerful driver of loyalty. When done right, it can transform business success and longevity.

DeNovo Dental Partners will be speaking to none other than Mary Portas to find out how dental practices can create a sense of culture and community among patients and teams alike. They will explore the importance of brand and ethics in business and healthcare; elevating the patient experience; building community; fostering a growth-minded work culture; and so much more.

Mary comments:

“Businesses need profits to succeed, but a narrow focus on financial metrics alone is no longer enough. True success today comes from building community, empowering people, and creating environments where individuals feel valued and supported to shape the careers they want. I’m looking forward to engaging with the dental community to explore how these principles can translate into better patient care, stronger teams, and more sustainable practices.”

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DeNovo Dental Partners

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