Marketing in Independent practice in 2025

Aims & Objectives:

* to understand the difference between advertising and marketing - and why that is important
* to understand the strategies and tactics that lead to best practice and most effective ROI from
    * Internal Marketing
    * Inbound Marketing
    * External advertising
* to examine the resources required to conduct an effective marketing campaign
* to explain the role of all team members in the marketing process
* to explain the role of associates, therapists and hygienists in the marketing process
* to design a basic 12-month generic marketing plan