July 5, 2018

NHS70: Celebrating 70 years of the NHS

2018 marks the 70th year of the NHS, with the service celebrating its birthday on 5th July 2018.

The launch of the NHS in 1948 revolutionised oral health, with dental care being free for citizens for the first time. In Q2 of 2017-18, a staggering 9.7 million courses of treatment were delivered by NHS dentists across England, demonstrating just how undeniably important the NHS has become to the dental industry, with each and every NHS dentist playing a vital role.

That’s why Dental Showcase this year will see the return of the CDO Zone, a dedicated area for dentists to engage with those shaping NHS policy at the highest level.

Meet with Chief Dental Officer Sara Hurley and her team as they present a series of lectures and seminars discussing the future of NHS dentistry. As CDO, Sara works in partnership with other directorates, domain leads and other clinical leaders in regional and local area teams to improve outcomes for patients, and champion the role of dentists and dentistry within the health system.

The sessions will give you the opportunity to pose your questions to Sara and key policymakers over the three days of the Dental Showcase in a bigger and better CDO Zone. Share your experiences, thoughts, frustrations and feedback to those who directly influence policy change. She, and her team, will be available to speak with delegates throughout the entire duration of Dental Showcase.

The sessions at the CDO Zone will cover topics such as:

- Contract reform
- Advancing dental care
- Skills mix
- NHS digital roll out
- Early years dentistry (0-2-year olds)
- Diabetes and systemic health

50.9 per cent of the adult population used NHS dental services in 2016 and 2017, so it is incredibly important for dentists to stay up-to-date with the latest policy and developments in the industry to continue providing the best healthcare they can offer.

Register for Dental Showcase for free today.


Dental Showcase is the leading trade show exhibition for the dental industry. As the largest dental show in the UK, thousands of professionals attend to discover the very latest dental innovations across an unrivalled selection of exhibitor stands. Visitors enjoy personalised product demonstrations, snap up unbeatable ‘Showcase’ deals and take part in highly engaging lecture sessions whilst toping up their CPD hours, all under one roof.


Dental Showcase is organised by MA Exhibitions (MAX), an award-winning exhibition business. MAX organises in excess of 200 events annually, from small, highly focussed seminars to large scale events. Within MAX’s portfolio there are events, spread across sectors including electronics, manufacturing, engineering, communications, education, healthcare and print.

A dedicated, experienced and passionate team of events professionals will offer an unparalleled experience for dental professionals and exhibitors alike.

Website: www.markallengroup.com/ma-exhibitions